Performance Marketing

Performance Marketing That Pays Its Way

Firmus Media is a performance marketing agency in Athens and Heraklion. We run Google Ads and social ads on Meta, LinkedIn and TikTok on conversion tracking you can audit, because a campaign you cannot trace to a lead or a sale is a cost, not an investment.

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Performance Marketing

Why Run Your Paid Ads With a Performance Marketing Agency?

Google Ads

Search, Shopping, Performance Max and YouTube, built on keyword and negative lists that separate “I want to buy” from “I am curious”, because the search terms report is where most Google Ads budgets quietly leak.

Social Ads

Meta for demand you have to create, LinkedIn when your buyer has a job title, TikTok when the product needs to be seen moving. Prospecting and retargeting, with frequency caps so the follow-up never becomes a nuisance.

Tracking First

Before any ad goes live, forms, calls and purchases are recorded in GA4 and sent back to each platform, since Smart Bidding and Advantage+ only learn from what they can see. Most accounts we audit skipped this step.

One Budget, Moved by Evidence

Spend moves between Google, Meta and LinkedIn on cost per qualified lead, not on channel loyalty, with daily and monthly caps and a weekly rhythm of changes, because the platforms move faster than a monthly meeting.

Reporting You Can Question

A dashboard you can open any day, and a monthly review that says what changed, what it did and what comes next. The accounts stay in your name, on your billing, with full access yours from day one.

What Our Performance Marketing Service Includes

Performance marketing means paying for measurable actions, a lead, a call, a sale, rather than for showing an ad, and running every channel on that one rule. We have written up how AI inside Google Ads and Meta changed the job in 2026 in our performance marketing guide; below is what we actually do, channel by channel. Organic search is a separate service: SEO.

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Performance Marketing

Google Ads

Account and tracking audit

We read your existing account first, search terms, wasted spend and missing conversions, and put the findings in writing before touching a bid.

Keyword research and negative lists

The keywords you exclude matter as much as the ones you buy, because the search terms report is where budgets quietly leak.

Campaign structure by intent

Search, Shopping, Performance Max and YouTube, chosen for the goal and grouped so you can see where every euro goes.

Ad copy, sitelinks and extensions

Responsive search ads and assets written for the query in front of them, then tested against each other rather than left alone.

Conversion tracking and weekly optimisation

Forms, calls and purchases imported into Google Ads before launch, then bids, budgets and search terms adjusted every week.

Social Media Ads

Pixel, Conversions API and audiences

Meta Pixel with the Conversions API, LinkedIn Insight Tag and TikTok Pixel installed and verified first, since every bid on social learns from what the platform can see.

The right platform for the buyer

Meta for demand you have to create, LinkedIn when your buyer has a job title, TikTok when the product needs to be seen moving.

Prospecting and retargeting

Cold audiences, warm audiences and past buyers in separate campaigns with their own budgets and frequency caps.

Creative that gets tested

Static, carousel and short video, tested creative against creative, because on social the ad itself is the targeting.

Lead forms and reporting per platform

Native lead forms or landing pages wired into your CRM, and one dashboard that shows Meta, LinkedIn and TikTok next to Google.

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Performance Marketing

Our FAQ

Questions We Get Before We Start

You do. Google Ads, Meta and LinkedIn accounts are created in your name and on your billing, and we work in them as managers, so if we ever part ways the history, the audiences and everything the campaigns learned stay with you.

Usually together, because they do different jobs: Search catches demand that already exists, social creates demand that does not exist yet, and LinkedIn reaches a buyer by job title. Which one gets the larger share is decided by cost per qualified lead, not upfront.

Your website, access to any existing ad accounts and analytics, and one or two outcomes the campaigns will be judged on. If tracking is missing we set it up first, since nothing else works without it.

A live dashboard you can open whenever you like, and a monthly written review that says what we changed, what it did and what we plan next. Changes to the accounts happen weekly; the review explains them in plain language.

Yes, as a separate service with its own page, because organic search is a different discipline with a different timeline. Ads buy visibility now; SEO earns it over months and keeps it after the budget stops. Our article on search engine marketing explains how the two split a budget.

Talk to Us About Your Paid Ads

Send us your website address and, if you have them, read-only access to your Google Ads and Meta accounts. You will get an honest read on where they stand and what we would change first, before anyone talks about a contract. Use the form below or contact us.

Polygon
Performance Marketing
Performance Marketing

Talk to Us About Your Paid Ads

Send us your website address and, if you have them, read-only access to your Google Ads and Meta accounts. You will get an honest read on where they stand and what we would change first, before anyone talks about a contract. Use the form below or contact us.

Polygon

contact us

Please Get In Touch





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