AI & Automation

AI & Automation That Gives Your Team Its Time Back

Firmus Media is an AI and automation agency in Athens and Heraklion, and we treat the two as different tools: AI for the work that needs judgement, automation for the work that only needs doing. Most of the value sits where they meet, which is why we connect Claude, ChatGPT and Gemini to the tools you already use instead of adding another tab to your day.

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AI and automation connecting business tools

AI, Automation, or Both Together

AI Solutions

  • Assistants on Claude, ChatGPT or Gemini that know your prices, policies and past work
  • AI agents that answer leads and customers at any hour, in your tone
  • Drafts of ads, emails and posts that a person checks before they go out

Automation

  • Form to CRM to follow-up email, without anyone copying and pasting
  • Reports that build themselves and land in your inbox every Monday
  • Plain rule-based workflows in n8n, Make or Zapier, with no AI where it adds nothing

AI + Automation

  • Workflows that read, sort and reply, rather than only moving data around
  • An incoming email classified, answered in draft and logged in the CRM
  • A person approves anything that reaches a customer

What We Build For You

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AI integrations layered over business tools

AI Integrations: Claude, ChatGPT and Gemini

Inside the tools you use: the model works in your CRM, inbox, Slack, Google Workspace or website, so your team never has to switch tabs to use it.

Grounded in your own data: answers come from your documents and records rather than the open internet, which keeps them accurate and on brand.

Private by design: we build on business API plans, which do not train on your data by default, and give each integration access only to what its task needs.

AI agents and chatbots: on your website and messaging channels, answering from your own information at any hour.

Leads handed over properly: qualified leads go to a person with the conversation attached, so nobody starts from zero.

AI in Your Ads and Content

The ad platforms already run on AI, which is exactly why the settings around it matter, since Performance Max and Advantage+ learn from whatever you feed them, good data or bad.

AI opt-ins, tested: each one runs against a control before it gets the budget, rather than being switched on because it is the default.

Creative, faster: produced with AI in a handful of distinct concepts rather than hundreds of near-identical variants.

Audience signals from your CRM, so the algorithm looks for people like your best customers, run by our performance marketing team.

Content in your voice: drafts of posts, emails and landing pages, edited by a person before anything is published.

Visible inside AI search: pages structured so ChatGPT, Claude and Google AI Overviews can quote them, part of our SEO services.

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AI-drafted ad headlines approved by a person, next to an AI search answer citing the brand
AI-drafted ad headlines approved by a person, next to an AI search answer citing the brand

AI in Your Ads and Content

The ad platforms already run on AI, which is exactly why the settings around it matter, since Performance Max and Advantage+ learn from whatever you feed them, good data or bad.

AI opt-ins, tested: each one runs against a control before it gets the budget, rather than being switched on because it is the default.

Creative, faster: produced with AI in a handful of distinct concepts rather than hundreds of near-identical variants.

Audience signals from your CRM, so the algorithm looks for people like your best customers, run by our performance marketing team.

Content in your voice: drafts of posts, emails and landing pages, edited by a person before anything is published.

Visible inside AI search: pages structured so ChatGPT, Claude and Google AI Overviews can quote them, part of our SEO services.

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Dashboards built on clean tracking data

The Data Foundation: Tracking, GA4 and Consent

Every AI model and every automation is only as good as the data it runs on, which is why this is where our projects start rather than an extra at the end.

GA4 and conversion tracking you can audit: forms, calls and purchases recorded once, correctly, and named so anyone on your team can read the report.

Consent that works with your ads: a cookie banner and Consent Mode v2 set up together, which Google requires for advertisers reaching users in the EU.

Conversions sent back to Google and Meta, server-side where it pays off, so their bidding learns from real leads rather than page views.

Your CRM connected to the ad platforms, so lead quality flows back and dashboards show cost per qualified lead, not cost per click.

Our FAQ

AI & Automation: Common Questions

Automation follows rules you set, such as “when a form arrives, create the contact and send the welcome email”. AI handles the parts that need judgement, such as reading a message and working out what it asks for. Most businesses need both, which is why we build them separately or together depending on the task.

Yes. Both connect through their APIs to CRMs, inboxes, Slack, Google Workspace and most tools that have an API of their own, and where no ready connector exists, a workflow tool such as n8n bridges the gap.

On business API plans, Anthropic and OpenAI do not use your data to train their models by default. We also limit each integration to the data its task needs, and sensitive workflows can run on infrastructure you control.

No. We build, document and maintain the workflows, and your team uses them inside the tools it already knows. What changes is how much of the week goes into repetitive work.

In three steps. We map the three or four tasks that eat the most hours each week, build one workflow at a time and test it on real data before it goes live, then hand it over with documentation and a person to call, so nothing becomes a black box.

It depends on how many workflows and tools are involved, which is why we scope the first workflow before quoting. We usually start with the one that saves the most hours, so you see it working before anything else is built.

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Please Get In Touch





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