Direct Booking Boost & ROAS Increase for a Paros 5-Star Hotel
Goal:
The luxury 5-star hotel in Paros set out to:
• Drive more bookings through its official website.
• Expand into high-value markets like the USA and Switzerland.
• Optimize Return on Ad Spend (ROAS) to maximize revenue from digital advertising.
Results of Our Strategy:
- 30% increase in direct bookings compared to 2023.
- 600% ROAS, ensuring optimal budget utilization.
- Successful market expansion with targeted campaigns that boosted brand awareness.
Strategy Implemented:
SEO & Website Optimization
- Conducted in-depth keyword research, focusing on high-intent search terms like “luxury hotel in Paros” and “5-star resort Paros.”
- Enhanced on-page SEO, optimizing meta tags, H1/H2 headings, and UX for smooth navigation.
- Implemented localized SEO to increase organic traffic from users in the USA & Switzerland.
Performance Max & Google Ads Strategy
- Dynamic Search Ads (DSA): Automated targeting for long-tail search queries.
- Performance Max Campaigns: Data-driven asset groups for remarketing & reaching new audiences.
- Bid Strategy Optimization: Used tROAS bidding, achieving a 6:1 return on investment.
Social Media & Retargeting
- Meta Ads: Launched targeted campaigns for American & Swiss travelers using Google Analytics lookalik
Final Thoughts
SEO + Google Ads + Retargeting: Proven Results
The combination of SEO, Google Ads, and Retargeting delivered outstanding results, proving that a data-driven approach can significantly increase direct bookings and improve ROAS for luxury hotels.
Achieve Similar Success for Your Business
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